Michael Muska
Artist · Entrepreneur · Creative Visionary
Where Art Meets Enterprise
I'm Michael Muska known in the creative world simply as Muska and I exist at the intersection of artistry and entrepreneurship. My journey has been defined by a relentless pursuit of innovation, whether I'm crafting immersive experiences on stage, building businesses from the ground up, or shaping the future of entertainment technology.
As an artist, I believe in the power of experience. As an entrepreneur, I transform that belief into reality. From directing marketing strategies for Australian and Indonesian brands to founding festivals that move thousands, I've built my career on the principle that creativity and commerce aren't opposites they're partners in creating something extraordinary.
My work spans continents and industries, from the sun-soaked shores of Bali to the vibrant festival circuits of Australia. I'm equally comfortable on stage as I am in the boardroom, whether I'm curating an unforgettable musical journey or negotiating the next evolution of immersive entertainment.
This website is a window into my multifaceted world a place where you can discover the ventures I've built, the experiences I've created, and the vision that drives everything I do. Welcome to my universe.
My Creative & Business Portfolio
Performing Artist
As Muska, I've captivated audiences across Australia and Southeast Asia, delivering sets that blend technical precision with raw emotional energy. My artistry is built on reading crowds and creating moments that resonate long after the music stops. I can dj, produce music or play completely live. This is a rare combination if talents especially amongst a very busy business life.
Marketing Director
I've developed and executed comprehensive marketing strategies for diverse ventures, from entertainment brands to artist management, event & hospitality concepts. My approach combines data driven insights with creative storytelling to build authentic connections with audiences. I have worked with extensive teams, from videographers, graphic designers, illustrators, animators, digital marketing content creation you name it as the creative force directing these teams.
Tech Entrepreneur
I'm currently pioneering a new technology venture that bridges entertainment and innovation. This project represents the next evolution of my entrepreneurial journey, combining my deep industry knowledge with cutting-edge technological solutions.
Professional Career Highlights & Ventures, Core Skills
Creative Direction
Brand Architecture
Business Operations
Concept-to-launch leadership for venues, festivals, and nightlife brands, 20+ years of experience.
Builds multi-brand ecosystems with strong storytelling, design identity, and cross-platform integration.
Designs scalable, founder-controlled business structures spanning hospitality, tech, and events.
Event Production
Mixed Reality & VR
Founder / CEO & General Manager
Expert in festival builds, logistics, and operations (Strawberry Fields, Esoteric Festival, Let Them Eat Cake)
Founder of License holder for Zero Latency Bali and Partner with Visumotus XR / AR gaming and projection mapping software
Designs scalable, founder-controlled business structures spanning hospitality, tech, and events.
Hatch Bali
The Hatch Experience
Every element of Hatch reflects my philosophy that venues should be living, breathing spaces that respond to their community. We host everything from intimate acoustic performances to high-energy hip hop, Afro beats & electronic music nights, the venue has something for everyone. Words cant describe the universe within Hatch's multi layered customer experience.
The venue's design embraces Bali's natural beauty whilst incorporating state-of-the-art sound and lighting systems. It's where culture lives and every night tells a different story.
Hatch is also expanding. It recently purchased the next door property to build a multi story gaming VR and XR venue mixed with old school arcades lounge experience and cocktail bars making Hatch a venue like no other on the island and possibly even the world.
A Venue Like No Other
Hatch Bali is my most recent hospitality flagship a successful venue that seamlessly blends world-class entertainment with Bali's laid-back island hippy vibes. As the owner, I've created more than just a space; I've cultivated an experience.
The venue screams fun, from gaming to intimate dining to large-scale events every night of the week and one of the islands biggest Sunday markets, Hatch is designed to adapt and evolve. It's become a hub for Bali's creative community and a must-visit destination for traveller's seeking authentic, elevated experiences.
Let Them Eat Cake Festival
Australia's Premier NYD Boutique Music Festival
The Vision
As founder of Let Them Eat Cake, I've created one of Australia's most beloved boutique music festivals. Since its inception, the festival has become synonymous with exceptional curation, immersive production, and unforgettable experiences that celebrate music, art, and community.
The Experience
Let Them Eat Cake isn't just about the music though our line- ups feature some of the world's best electronic, house, and techno artists. It's about creating a complete sensory journey, from cutting-edge stage design to interactive art installations to gourmet food experiences.
The Impact
Over the years, the festival has grown from a bold idea into a cultural institution, attracting thousands of music lovers and helping to shape Australia's electronic music landscape. It's a testament to what happens when creative vision meets meticulous execution.
Festival Production & Promotion
01
Stage Design & Build
I design and construct festival stages that serve as the centrepiece of unforgettable experiences. From working with every technical specifications to aesthetic vision, I oversee every detail ensuring that each stage not only looks great but sounds perfect, creates visual impact that enhances the artist's performance and the audience's journey.
02
Artist Booking & Curation
My artist booking philosophy balances crowd-pleasing headliners with emerging talent that pushes boundaries. I've built relationships with agents and artists worldwide, enabling me to craft line-ups that tell cohesive musical stories whilst offering diversity and discovery.
03
Event Promotion & Marketing
Successful festivals require strategic promotion that builds anticipation and community. I develop comprehensive marketing campaigns that leverage social media, partnerships, and grassroots engagement to create buzz and drive ticket sales whilst maintaining brand integrity.
04
Production Management
Behind every seamless festival experience is rigorous production management. I coordinate logistics, manage vendor relationships, oversee technical requirements, and ensure safety protocols all whilst maintaining the creative vision that makes each event special.
Zero Latency Bali
Bringing World-Class VR to Indonesia
As the franchise owner of Zero Latency in Bali, I've introduced Southeast Asia to one of the world's most advanced free-roam virtual reality experiences. Zero Latency isn't just gaming it's a fully immersive adventure where players explore vast digital worlds untethered, moving freely through warehouse-scale environments.
This venture represents my commitment to bringing cutting-edge entertainment to new markets. Located in Bali's vibrant entertainment district, our facility has become a destination for tourists and locals alike, offering experiences ranging from zombie apocalypses to futuristic sci-fi missions. It's where technology meets storytelling, and where business meets pure adrenaline-fueled fun.
Why Zero Latency?
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Australia's #1 VR experience, now in Bali
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Warehouse-scale free-roam technology
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Multiplayer adventures for groups
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Premium entertainment destination
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Pioneering immersive tech in Indonesia
Visumotus
Visumotus Interactive is one of my key creative technology partners, an Australian-based studio operating across events, game development, and interactive art.
They specialize in large-scale stage design, projection mapping, laser and lighting systems, and immersive installations for festivals and venues. Their team also builds 3D environments and AR/VR experiences, merging high-end visuals with real-time interaction.
Together, we’ve collaborated on multiple projects that fuse art, technology, and storytelling, bringing visionary concepts to life through advanced fabrication, AV engineering, and digital production.
My Entrepreneurial Approach
Building Ventures That Matter
My entrepreneurial philosophy is rooted in authenticity and innovation. I don't chase trends I identify gaps in markets where my unique combination of creative insight and business acumen can create genuine value. Whether it's bringing world-class VR to Bali or founding a music festival that redefines the genre, I invest in projects that reflect my values and vision.
Every venture I've launched shares common DNA: exceptional execution, community focus, and an unwavering commitment to quality. I believe in building sustainable businesses that don't just generate revenue but enrich the cultural landscape and create opportunities for others.
Strategic Vision
I approach each venture with long-term thinking, identifying opportunities that align with broader market trends whilst staying true to my creative principles.
Operational Excellence
Great ideas need flawless execution. I obsess over the details—from customer experience to financial management—ensuring every business operates at peak performance.
Creative Differentiation
In crowded markets, creativity is the ultimate competitive advantage. I leverage my artistic background to create experiences and brands that stand out.
The Next Chapter: Technology Innovation
Building The Future of Entertainment Tech
My latest venture represents the convergence of everything I've learnt across music, events, hospitality, and immersive entertainment. I'm currently developing a technology platform that brings the aspects of what i love from the festival world to the tech world.
Whilst I'm keeping specific details under wraps for now, I can share that this project leverages emerging technologies to streamline operations, enhance audience experiences, and create new revenue opportunities for individuals, investors, venues and event organisers. It's born from firsthand experience and designed to create something magical.
Why Technology? Why Now?
After years of building physical experiences and managing live events, I've identified significant opportunities where technology can create exponential value. The entertainment industry is ripe for innovation, and my unique position as both a practitioner and entrepreneur gives me insights and contacts with pure technologists might otherwise miss.
The Vision Forward
This venture isn't about replacing the human element of entertainment it's about amplifying it.